NOW Gallery

Secret 7” at NOW Gallery

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Take a virtual tour of Secret 7″ below

NOW Gallery will be hosting the seventh and final Secret 7” exhibition, with leading names from the worlds of music and art collaborating to produce 700 one-of-a-kind 7” singles to benefit Help Refugees, hosted in partnership with Columbia Records and Camden Town Brewery.

Secret 7”, the much-loved anonymous charity record sleeve sale, will return for its seventh event following a hiatus in 2019.NOW Gallery will be transformed with a display of 700 records each with individual sleeve designs.

The records are created by pressing seven iconic tracks onto 7” vinyl, with each track being limited to just 100 copies.

Creatives around the world – from talented newcomers to some of the world’s greatest artists – submit sleeve artwork for the 700 records creating one-of-a-kind collectables that appeal to hardcore fans, record collectors and art connoisseurs alike. Sleeve design submissions are now open: The 700 records will be exhibited at NOW Gallery before they are made available to buy. The identities of their creators remain a secret until the record is in their new owner’s hands. Throughout its history, Secret 7” has attracted a wide variety of influential contributors. Participating musicians have included The Rolling Stones, Elton John, Lorde and Public Enemy, while artwork has been provided by the likes of Sir Peter Blake, Yoko Ono, Sir Paul Smith, and Jake and Dinos Chapman. The 2020 tracks span a variety of genres and 54 years of music history, from all-time classics from Aretha Franklin and Bob Dylan to more recent releases from Koffee and Vampire Weekend. Foo Fighters celebrate their 25th anniversary by taking their story back to the beginning as they provide their official debut single This Is A Call. This will be the final Secret 7” event in its current guise.


Secret 7” tracks for 2020:

Aretha Franklin – One Step Ahead
Bob Dylan – Blind Willie McTell
Foo Fighters – This Is A Call
Koffee – Toast
Miles DavisMiles Runs the Voodoo Down
The Internet – Come Over
Vampire Weekend – Harmony Hall

“This show is a collector’s dream. Vinyl fans and art enthusiasts have the opportunity to take away a unique piece, whilst contributing to a fantastic charity. NOW Gallery is thrilled to host the 7th edition of this iconic show.” – Kaia Charles, Curator at NOW Gallery”

“By the time Secret 7” 2020 comes to a close we will have made 4,900 one-of-a-kind records for 49 different tracks and raised over £250,000 for good causes. Over the years we’ve been developing and pushing the project and now it feels like we’ve reached its logical conclusion. Ending on the seventh year, feels wonderfully apt. We’re looking forward to celebrating the power of art and music for the last time as Secret 7”.” – Kevin King & Jordan Stokes, founders of Secret 7”

Submissions are now opened for artists to be considered for this year’s edition. Now live at, submissions will remain open until 10th March 2020.

NOW Gallery at Greenwich Peninsula (North Greenwich)



Secret 7” was founded by Kevin King and Jordan Stokes in 2012. Since then, Secret 7” has grown from being a new initiative to a project that has made a huge cultural and charitable impact. It has produced and sold over 4200 one-of-a-kind records, raising over £215,000 for great causes. A record-breaking total of 22,000 people visited the exhibition at Somerset House, and the longest wait to queue for the first-come, first-served sale was a staggering 52 hours.



The virtual tour of Secret 7″ was created by the Net Gallery.
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