Shop the future of fashion

This Summer, NOW Gallery is proud to be hosting Charity Super.Mkt, the UK’s first ever multi-charity shop. A concept for social and environmental good, Charity Super.Mkt brings a curated edit of second-hand fashion from the UK’s most-loved charity retailers all under one roof.

From the most vibrant selection of pre-loved clothing to the best of band tees, one-of-a kind pieces, desirable denim, and everything in between – this is conscious shopping at its best. No fast fashion. No greenwashing. Just brilliant style that gives back to both people and the planet. 

Join us for the Charity Super.Mkt ‘First Rummage’ on 10 July – your chance to get an early peek and first pick of the most stylish second-hand finds. More details coming soon.

How it works 

Charity Super.Mkt brings charity retail to places and spaces it wouldn’t otherwise reach, working collaboratively, multiple charities pop-up in one retail space creating a department-store style shopping experience. Every pound spent in store is a ‘good pound’, with all proceeds going towards a range of brilliant charitable causes and keeping clothing out of landfill.

Who’s involved 

Joining Charity Super.Mkt for this 7-week stint are two of London’s finest charity retailers: Traid and Latham Street for Havens Hospices. You’ll also find Charity Super.Mkt’s own carefully curated rails of pre-loved fashion, alongside pieces from their exclusive Made Better range.

Made Better (by Charity Super.Mkt) are pre-loved items in need of repair that have been lovingly laundered, repaired and reimagined by their in-house repair team. Each item is unique and carefully reinvented, creating a range of brilliant, one-off second-hand staples you couldn’t find anywhere else.  Think pre-loved puffer jackets transformed into trendy handbags, skinny jeans upcycled into beautiful flares, holey jumpers redesigned into darned masterpieces and the rest!

Why it matters

• The UK throws away 11 million items of clothing every week.

• Charity retail is the most circular and sustainable model on the high street

• Shopping second-hand cuts waste and supports vital causes.

Charity Super.Mkt is about “garms for good” – standout pieces, affordable finds, and great vibes. Shop circular fashion that’s truly driven by purpose, and feel great knowing your style choices are making a real difference.