NOW Gallery

The PRIM Con-temporary Bookshop and Exhibition

Unit C1,
Soames Walk,
Greenwich Peninsula,
London SE10 0SQ

For the 2nd year, PRIM return with their pop-up bookshop. This time, in collaboration with the British luxury fashion house, Burberry. 

As the result of a shared love of books and the depth of impact that they can have on all of us, PRIM and Burberry join hands in a partnership to promote reading and the way in which books create vibrations that cultivate ideas and open up possibilities. 

On Thursday 13 October PRIM launch a 4-day pop-up bookshop and a full programme of activities curated to show the breadth of creativity within the queer Black community. In addition to this, a premiere of PRIM’s debut film ‘POWER IN READING’, Directed by filmmaker Sannchia Gaston with the support of Burberry, will be screened at the pop-up space alongside an exhibition by artist Cameron Ugbodu

Geoffrey Williams, VP of DE&I at Burberry: “The power of storytelling can amplify unheard voices and create a unified understanding of lived experiences. We are excited to come together with PRIM to showcase different voices from the Black community, both through UK Black History Month and beyond, as we hope conversations that begin through the activation continue and grow. By creating inclusive platforms for individuals to explore their creativity and expand their knowledge, we can take meaningful steps toward a more inclusive future.” 

The programme includes performances from TAWIAH, Kadeem Tyrell and TianaMajor9. Amongst the other activities, Chloe Filani will host an afternoon of poetry readings with friends, Bernice Mulenga brings back free portrait sessions and The House of Bodega will entertain the audience with an extra special Vogue Ball. 

‘We are thrilled to have PRIM curate an intervention, platforming multi-layered diasporic authors and artists. We can’t wait to delve into the titles which celebrate a myriad of cultural and intergenerational narratives’ – Kaia Charles, NOW Gallery 

 All will unfold against a backdrop of a bookshop filled with titles across literature, sports, culture, art and fashion, all of which have been written by Black authors or centre on either African, Caribbean or Afro-Latinx stories. Throughout, guests will also be able to come along to play on open decks, relax and read within the space, designed by set designer Jade Adeyemi. Guests will also be able to join in the basketball tournament, supported by Nike, hosted on the roof of the stunning North Greenwich location. 

‘This is a real moment for Black British authors, writers, artists and those creating and sharing stories in every medium. Support from Burberry in this way means the world to us and it’s great way to kick off PRIM’s year on year commitment to platform storytellers of Black ancestry’ – K Bailey Obazee, PRIM 

Head to to see the full line up and to sign up to attend. 

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